Social Media Optimization (SMO)
As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and mitigate potential damaging news.

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- Using social media platforms to grow your company or organization’s online presence.
- Increase awareness of new products and services and allow organizations to connect with customers.
- Popular social media platforms such as Facebook, Twitter, Instagram, YouTube and Pinterest can used for digital marketing.