Pay Per Click (PPC)
PPC or pay-per-click is a type of internet marketing which involves advertisers paying a fee each time one of their ads is clicked.

Benefits of PPC
- Optimised PPC is cost effective
- Run multiple ad campaigns for each keyword
- Increased sales revenue
- Displayed Your Ad on the first results page when someone searches for a related term
- Provides instant traffic
- Results in higher click-through rates (CTR), more conversions