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Pay per click (ppc)
PPC or pay-per-click is a type of internet marketing which involves advertisers paying a fee each time one of their ads is clicked.
Benefits Of PPC
- Optimised PPC is cost effective
- Run multiple ad campaigns for each keyword
- Increased sales revenue
- Displayed Your Ad on the first results page when someone searches for a related term
- Provides instant traffic
- Results in higher click-through rates (CTR), more conversions